Founder · XYXX

Yogesh Kabra

Co-founder & Director of XYXX, an apparel & innerwear company based in Surat.

Co-founder · DirectorSuratApparel & Innerwear
Founded
2017
Surat, India
Team
501–1000
XYXX Apparels Private Limited

About

Yogesh Kabra is Co-founder & Director of XYXX, an apparel & innerwear company based in Surat, founded in 2017.

Compiled from StartupFox records · updates as coverage is published

Company

Est. 2017
XYXX
Apparel & Innerwear · Surat · 501–1000 people · Active

XYXX is an Indian direct-to-consumer men's innerwear and comfort wear brand and DaMENSCH's closest competitor by scale. Founded in Surat in 2017 by Yogesh Kabra with ₹50 lakh of his own capital, built around Lenzing MicroModal fibre, it reported operating revenue of ₹187 crore in FY25, up 46% year on year, with net loss narrowed 28% to ₹25.5 crore. Its expense-to-revenue ratio of 1.16 compares with 1.51 at DaMENSCH, and it held current assets of ₹161 crore against DaMENSCH's ₹66 crore. Its backers include Sauce.vc, DSG Consumer Partners and Amazon's Smbhav Venture Fund.

Company profile →Profile

Journey with XYXX

2 milestones
  1. May 2017Founded

    Founded in Surat by Yogesh Kabra with ₹50 lakh of his own capital, after he returned from the United States and could not find men's innerwear he wanted to buy. Built around Lenzing MicroModal, a beech-pulp fibre softer and more absorbent than cotton.

  2. Feb 2025Funding

    Closes a Series C round, taking total funding to about $38.8 million across 10 rounds from investors including Sauce.vc, DSG Consumer Partners and Amazon's Smbhav Venture Fund.

Also building XYXX

SGSiddhartha GondalCo-founder→

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