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FMCG

Sharp analysis of FMCG from India's startup ecosystem — funding rounds, founder stories, policy, and markets.

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Naturis Cosmetics Founder

Funding · FMCG · 16 Jul 2026 · 5 min

Naturis Cosmetics Raises ₹100 Crore Led by Sharrp Ventures to Build Vapi BPC Hub

Sharrp Ventures leads the maiden institutional round for the Jammu-based CDMO, financing a massive 225,000 sq ft facility in Vapi to support over 50 consumer brands including Nykaa, Purplle, and Pilgrim.

Vantara Creamery

FMCG · 20 May 2026 · 2 min

Vantara Enters Premium Dessert Market with Rs 750 Artisanal Ice Cream Brand

By launching a small-batch artisanal creamery at Jio World Drive, Anant Ambani's conservation initiative is aggressively testing the limits of ultra-premium FMCG pricing in India.

Raghav Chadha Speech

Policy · FMCG · 24 Mar 2026 · 2 min

AAP MP Raghav Chadha Urges Government to Crack Down on FMCG Brands Selling Sugar Syrup as Fruit Juice

The AAP MP raised critical questions in the Rajya Sabha, demanding stricter front-of-pack warning labels for high-sugar drinks currently masquerading as healthy fruit juices.