XYXX is an Indian direct-to-consumer men's innerwear and comfort wear brand and DaMENSCH's closest competitor by scale. Founded in Surat in 2017 by Yogesh Kabra with ₹50 lakh of his own capital, built around Lenzing MicroModal fibre, it reported operating revenue of ₹187 crore in FY25, up 46% year on year, with net loss narrowed 28% to ₹25.5 crore. Its expense-to-revenue ratio of 1.16 compares with 1.51 at DaMENSCH, and it held current assets of ₹161 crore against DaMENSCH's ₹66 crore. Its backers include Sauce.vc, DSG Consumer Partners and Amazon's Smbhav Venture Fund.
1StartupFox story
2017Founded
Apparel & InnerwearSector
Sept 2026Latest coverage
Financials
Revenue and profit after tax as filed with the Registrar of Companies.
Total expenses ₹217 crore, including ₹99 crore raw materials, ₹50 crore advertising and ₹26 crore employee benefits. Expense-to-operating-revenue ratio 1.16. Current assets ₹161 crore.
XYXX is an Indian direct-to-consumer men's innerwear and comfort wear brand and DaMENSCH's closest competitor by scale. Founded in Surat in 2017 by Yogesh Kabra with ₹50 lakh of his own capital, built around Lenzing MicroModal fibre, it reported operating revenue of ₹187 crore in FY25, up 46% year on year, with net loss narrowed 28% to ₹25.5 crore. Its expense-to-revenue ratio of 1.16 compares with 1.51 at DaMENSCH, and it held current assets of ₹161 crore against DaMENSCH's ₹66 crore. Its backers include Sauce.vc, DSG Consumer Partners and Amazon's Smbhav Venture Fund.
Who founded XYXX?
XYXX is associated with Yogesh Kabra, Siddhartha Gondal.
Is XYXX profitable?
Per its FY25 standalone filing, XYXX reported ₹187 Cr in revenue, with a ₹26 Cr loss.
What is the latest news on XYXX?
The most recent StartupFox coverage is “DaMENSCH Raises ₹17.4 Crore at a Flat Valuation That Is Not Flat in Dollars” (7 September 2026). All stories are listed on this page.
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