Co-founder of Minimalist, a beauty & personal care company based in Jaipur.
Rahul Yadav is Co-founder of Minimalist, a beauty & personal care company based in Jaipur, founded in 2020.
Minimalist is a Jaipur-based skin and hair care brand selling actives-led products including serums, toners, moisturisers and sunscreens, built around transparent labelling of ingredients and concentrations. It sells through its own website and marketplaces including Amazon, Nykaa and Flipkart. The brand is operated by Uprising Science Private Limited, in which Hindustan Unilever acquired a 90.5% stake in 2025.
Company profile →ProfileFounded in Jaipur by brothers Mohit Yadav and Rahul Yadav as an actives-led skin and hair care brand built around transparent ingredient labelling.
Hindustan Unilever announces the acquisition of a 90.5% stake at a stated valuation of ₹2,955 crore, with a path to the remaining 9.5% within two years.
HUL completes the purchase of the 90.5% stake in Uprising Science for ₹2,706.44 crore, through a combination of secondary purchase and primary infusion.
