Founder · Asaya

Eeti Sharma

Co-founder of Asaya, a d2c company based in Bengaluru.

Co-founderBengaluruD2C
Founded
2021
Bengaluru, India
Raised to date
$12.5M
2 rounds on record
Latest round
Series A
$9.2M · Aug 2026
Team
21–50
Wellspring Consumer Private Limited

About

Eeti Sharma is Co-founder of Asaya, a d2c company based in Bengaluru, founded in 2021. Asaya's most recent disclosed round was a funding round of $9.2M in Aug 2026.

Compiled from StartupFox records · updates as coverage is published

Company

Est. 2021
Asaya
D2C · Bengaluru · 21–50 people · Active

Bengaluru-based direct-to-consumer skincare brand focused on melanin-rich Indian skin, targeting hyperpigmentation, dehydration and acne. Asaya sells serums, even-tone creams, cleansers, sunscreens and body sprays through its own channels, quick commerce and select offline retail, anchored by its proprietary patented molecule MelaMe. Founded in 2021 by Neeraj Biyani, Eeti Sharma and Mandeep Singh Bhatia.

Funding
Aug 2026Series A$9.2MRPSG Capital, OTP Ventures, Huddle Ventures, Hyperscale Ventures, 72 Ventures
Sep 2025Pre-Series A$3.3MRPSG Capital, OTP Ventures, Huddle Ventures, Suyash Saraf, Anisha Agarwal Saraf
Company profile →2 rounds on record

Journey with Asaya

3 milestones
  1. 2021Founded

    Wellspring Consumer Private Limited (initially Kay Consumer Products) incorporated by Neeraj Biyani, Eeti Sharma and Mandeep Singh Bhatia. Read the story →

  2. Sep 2023Milestone

    Launched the Asaya skincare brand, positioned around melanin-rich Indian skin and its patented MelaMe molecule.

  3. Aug 2026Milestone

    Raised ₹88 crore at a ₹400 crore post-money valuation from RPSG Capital, OTP Ventures and others, in a round mixing primary capital with a secondary exit for some early angels. Read the story →

Also building Asaya

NBNeeraj BiyaniCo-founder · CEO→MSMandeep Singh BhatiaCo-founder→

Coverage

1 story
Funding · 24 Aug 2026 · 5 min read
Asaya Raises ₹88 Crore From RPSG Capital and Others at ₹400 Crore Valuation to Expand Skincare Range