
Delhi-based homegrown sneaker brand for Gen-Z consumers, designing trend-led, premium-looking sneakers at mass-premium price points. Zaydn runs in-house manufacturing and a digital-first, direct-to-consumer model, selling through its own channel and marketplaces including Myntra, Amazon and Nykaa. Founded in 2022 by Ankit Dass, later joined by co-founder Vidushi Chaudhary.